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Always On Store


Wired Store


CLIENT : Wired

COMPANY : Sub Rosa

YEAR : 2015

ROLE : Creative Technologist /


Development, Planning, Equipment ordering, circuit board creation & Installation of responsive LED portion of experience.



Wired Store, Always on; Wired’s 2015 Holiday Pop-up store, 24/7 for 12 days, shoppers could interact with the physical / digital “shoppable” store front.




Large digital screens and LEDs react to those passing by, drawing them towards the window to view the products on display, with the option to order via a digital touch screen window.



responsive leds

Products were displayed in infinity style cubes, using OpenCV technology guest’s would trigger the LED strips lining the cube to animate, illuminating the product infant of them.


Links / Press

NY1 /


Arduinos + Ethernet Shields, RGB & White Neopixel LED Strips, PoE Network Switch